We started out as a Chicago SEO agency and have since grown to serve customers around the world.
Search engine optimization (SEO) is one of our favorite marketing tactics and it's one of our agency's deepest and strongest skillsets.
With good execution, SEO allows you to connect with people who are looking for what you offer. Simply by thoughtfully building your website such that it ranks well in the search engines, you can get traffic to your website that brings prospective customers into your sales and marketing funnel.
Our Background in SEO
We've been doing SEO since it was possible to do SEO.
In the good old days, it was relatively easy to pick your target keywords, build pages optimized for those phrases and quickly jump to the top of the search engine rankings. If the competition didn't have a good SEO strategy and an active SEO program in place, it was pretty easy to outrank top competitors, bring in traffic, get high-quality leads and close new business.
Today, it's much tougher. Algorithm improvements at Google, the most dominant search engine by far, have made it much harder to quickly rank well for any phrase you want. To rank well, you need to truly serve and address the needs of Google's customers.
The fundamentals still apply, but the bar has risen for content quality. This has played to our advantage, and it plays to yours as well if you decide to work with Walker Sands. While we have always been known as a reputable SEO company with a talented group of SEO experts, Walker Sands has always been much more than that.