Content Marketing Management
In the world of digital marketing, content is still king. Simply put, you can't be a thought leader if you don't put your thoughts in writing and get that content in front of audiences that matter.
It's for this reason that Walker Sands Digital has invested heavily in our content marketing agency team and are thus able to assist our clients with a variety of important content marketing services, including:
- Content Strategy - We build out a content marketing strategy to support the successful execution of your business plan.
- Buyer Persona Development - We interview your prospective customers to understand why and how they buy. The buyer personas we create underpin every aspect of your go-forward content marketing program.
- Content Audits - We evaluate your current content and use the assessment to isolate content marketing gaps and weaknesses that need to be addressed.
- Content Marketing Topic Analysis and Ideation - We mine your data and public data for content topic ideas, with the goal of finding high-ROI content ideas that the competition is overlooking.
- Content Creation - We're not going to leave you hanging with a smart plan and no way to execute it. Contract us to do the heavy lifting of creating the content you need to be successful.
- Email Marketing - There are a lot of things we are very good at. Designing and running your email marketing campaigns is one of them.
- Social Content and Promotion - Content propagation and promotion is key to content marketing success. We make sure your content gets in front of the right people, at the right time.