With all the talk about the latest new marketing trends, tried-and-true email marketing is often overlooked and underutilized by many digital marketers.
Our clients continue to find that it is it is one of the most effective and highest ROI tactics in their marketing toolbox. With minimal investment, it can be used to showcase your brand, promote your content, highlight other marketing initiatives and drive new lead generation.
We help our clients to create great emails that drive great results. If you need help with email marketing, give us a call at (312) 235-6171.
Our Approach to Email Marketing
Every email marketing program we undertake on your behalf is based on your unique needs and objectives. We can create and send emails as part of your content marketing program. We also can develop and manage a robust email-based lead nurturing and lifecycle program.
Throughout the program, we create compelling and engaging email content that suits email's unique qualities. Our talented designers design amazing HTML email templates for you to house that great content. We then mind all the details for you, making sure deliverability is pitch-perfect across the zillions of different email clients and giving you detailed reporting on email performance. Through our partner vendors, we can even help you build out a lead database through purchased leads or clean your existing contact database. Whatever your requirement, we've been there, done that.
Peace of mind is part of the package. You won't have to worry about us making the rookie errors that afflict many newbie email marketers -- such as sending out email newsletters that are not mobile-friendly or sending your emails at a bad time of day with a bad subject line and bad calls to action. Not going to happen here!
In terms of mechanics, we can work with whatever platform you've got -- whether it's Hubspot, Marketo, Saleforce.com's Pardot, Constant Contact, Express Pigeon or any of the other popular email marketing and marketing automation solutions. If you need help choosing an email marketing solution, we can help with that too -- we're platform-agnostic and will give you good, objective advice regarding which email campaign solution is best for you.
Once the program is underway, we're playing for high score. We relentlessly test small variations in your email campaigns to improve your results. It's not unusual for us to dramatically improve our clients' email conversion and engagement rates. A little bit of email A/B testing goes a long way!
The bottomline? If you want an email marketing partner that is great to work with and knows their stuff, we're the firm for you. Give us a call at (312) 235-6171 to learn more about our email marketing program.