Posting great content on social media networks will only get you so far. Paid social media advertising can extend the organic reach of brand posts on popular social networks such as LinkedIn, Twitter, Facebook and Google+, and Walker Sands has a number of offerings to support your foray into paid social advertising campaigns.
Why We Love Paid Social Campaigns
Unlike most online advertising options, paid social ads can be laser-targeted to audiences you want to reach.
Let's say, for example, that you've got a white paper that you'd like to get in front of COOs at manufacturing companies with annual revenues exceeding $500 million. In this instance, we would help you launch a LinkedIn sponsored posts campaign that would get that white paper directly in front of those COOs whenever they log in to LinkedIn.
The ability to micro-target messaging and marketing content with precision to niche audiences is what makes social advertising an essential component of every good integrated digital marketing program.
How We Help You
Given that paid advertising has become a more important piece of a comprehensive social media strategy, we use it extensively in helping our clients to achieve their business, marketing and social goals.
Whether it's sponsored posts, promoted tweets or targeted display ads, Walker Sands can ensure your name and content get in front of the right audiences. We can also leverage social advertising to increase your follower count, promote a product of service, recruit new employees and drive traffic to your website.