Walker Sands' Quarterly Mobile Traffic Report reveals web visits coming from mobile devices increased 73 percent since the second quarter in 2012; Apple growing faster than Android

CHICAGO – August 14, 2013 – Almost a third of website traffic now comes from mobile devices, up 73 percent from a year ago, according to the Walker Sands Quarterly Mobile Traffic Report.

Walker Sands, a public relations and digital agency for B2B and technology companies, found that 29 percent of client website traffic came from mobile devices in the second quarter of 2013, up 73 percent since the same period last year and 244 percent since 2011. No website in the study saw a decline in the number of visits from mobile devices over the past year.

“Since we started compiling the Quarterly Mobile Traffic Report in 2011, there has been a steady increase in the percent of total web visits coming from mobile devices,” said John Fairley, director of web services at Walker Sands. “While it is not surprising, these results demonstrate the importance of mobile engagement for every industry, not just consumer brands as most people expect.”

Mobile Browsing by Device: Apple maintains lead

The study also analyzed website traffic by operating system and device. The percent of mobile traffic coming from iPhones increased significantly year over year, up 12 percent from the second quarter in 2012, while traffic from every other device and operating system declined, including iPad, Android and Blackberry.

Mobile traffic segmented by device:

  • iPhone: 43 percent of mobile traffic, up 12 percent from the second quarter in 2012
  • Android: 40 percent of mobile traffic, down 2 percent from the second quarter in 2012
  • iPad and iPad Mini: 15 percent of mobile traffic, down 5 percent from the second quarter in 2012
  • BlackBerry: 1 percent of mobile traffic, down 1 percent from the second quarter in 2012

While traffic from iPads declined since last year, mobile traffic from iPhones spiked substantially, allowing Apple to maintain its lead with 57 percent of total mobile traffic coming from iOS devices, up from 51 percent in the second quarter in 2012.

“Consumers have a variety of mobile devices to choose from, especially on the Android operating system,” said Daniel Laloggia, digital marketing manager at Walker Sands. “Despite Android’s wider selection of smartphones and range of price points, Apple remains the device of choice for the majority of consumers browsing online. However, the major takeaway for businesses is consumers are increasingly using mobile as a primary browsing device, so it’s important to make your site easy and accessible from any size screen or device.”

For more information, visit Walker Sands’ Quarterly Mobile Traffic Report.

Discovering Your Website’s Mobile Traffic
With mobile traffic at record-high levels, it is crucial to ensure your site is mobile friendly. To determine your own mobile traffic, visit Walker Sands Step-by-Step Mobile Traffic Guide.

Walker Sands Quarterly Mobile Traffic Report
The Walker Sands Quarterly Mobile Traffic Report is compiled to determine significant web trends. The report is conducted by examining web analytics data across a wide range of B2B and B2C clients in multiple industries.

About Walker Sands
Walker Sands is a full-service marketing and public relations firm specializing in media relations for B2B and technology companies ranging from startups to enterprise level. With offices in Chicago and San Francisco, Walker Sands was founded in 2001 to provide marketing support for a wide array of companies with the business mission of providing best-in-class communications counsel and services. In 2012, Walker Sands was named a PR News and Bulldog Reporter finalist for Small Agency of the Year. To learn more, visit the Walker Sands website.

Quarter 2 2013 Mobile Traffic Report