You work for a brand that everyone knows and respects. But will it be around forever? Will you be with them forever? When you leave the brand, will anybody know or care who you are?
Sadly, many high-performing executives never build a personal brand. They don’t invest in personal thought leadership, and they pay the price at some point in the future when they realize that just having worked at a big-name brand doesn’t mean anybody thinks they are worth much at all.
This is an article about what to do with that old, cobweb-filled corporate blog of yours.
Control groups are tricky.
And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool.
As a digital marketing firm, we are often tasked with improving clients’ online conversion rates — getting more leads, adding more subscribers to the company newsletter, increasing views of lead-generation content marketing assets, etc.
Looking for good enterprise tools for sharing social content?
Many organizations would love it if they could better mobilize their employees to promote company content marketing assets, blog posts, PR placements, job postings and other items on social media.
At a recent SEO conference I attended, a marketer started his presentation by confessing that his firm had published over 1,600 articles in six years as part of an SEO program but that more than half of that published content had averaged less than 500 page views per article.
He was very disappointed in these results.
You’ve crafted the perfect landing page for your company’s new product. As you import the page into the CMS and take it live, you secretly congratulate yourself for producing the best piece of digital content you’ve ever created.
In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.
Just over a month ago, Google rolled out a new algorithm that would rank websites based on mobile-friendly design. This change, more commonly known as “mobilegeddon,” listed out the criteria that a website would be judged against in determining if it fit the bill.
Mobilegeddon has come and gone without many companies reporting a drastic change in search rankings. But amidst the brouhaha of creating a responsive design, marketing teams may have overlooked another very important element of mobile-friendly websites: The writing.
When measuring a site’s long-tail traffic, you’re interested in getting answers to questions like these: How much of my site’s SEO traffic comes from phrases that are five words or more in length? How much SEO traffic do I get from one- and two-word key phrases?
As a lead gen agency, there’s a ton of background information that we need to gather before we can write a proposal for you.
That’s because until we’re sure what’s broken, we can’t tell you what needs to be fixed. In fact, I’d argue that any marketing agency that specializes in lead generation that writes you a proposal without asking these questions will probably not get you the results you want. When it comes to lead gen improvement, everybody’s needs are different and cookie-cutter proposals don’t cut it.
So, cutting to the chase, here’s a list of questions our lead gen consultants at Walker Sands Digital will typically ask during an initial call with a prospective client.