One Way Small Companies Beat Big Companies: By Telling It Like It Is

On a recent trip to Silicon Valley, while waiting in the lobby of Digital Garage to meet an old friend, Greg Kidd, I had the good fortune of meeting entrepreneur Patrick Levy Rosenthal, the CEO of Emoshape.

Based in New York, Emoshape makes a microchip that allows AI engines and robots to experience more than 64 trillion possible emotional states in real-time.

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Control Group Problems for Online Conversion A/B and Bayesian Testing

Control groups are tricky.

And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool.

As a digital marketing firm, we are often tasked with improving clients’ online conversion rates — getting more leads, adding more subscribers to the company newsletter, increasing views of lead-generation content marketing assets, etc.

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Enterprise Solution for Employees Sharing Content on Social Media

Looking for good enterprise tools for sharing social content?

Many organizations would love it if they could better mobilize their employees to promote company content marketing assets, blog posts, PR placements, job postings and other items on social media.

Here’s how we do it at Walker Sands. We use an awesome enterprise social sharing product called VoiceStorm from Dynamic Signal.

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How to Think About SEO and Content Marketing ROI

At a recent SEO conference I attended, a marketer started his presentation by confessing that his firm had published over 1,600 articles in six years as part of an SEO program but that more than half of that published content had averaged less than 500 page views per article.

He was very disappointed in these results.

But, to my way of thinking, many people might be very happy with these results. 

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3 Reasons Why Digital Content Doesn’t Connect with Your Audience

You’ve crafted the perfect landing page for your company’s new product. As you import the page into the CMS and take it live, you secretly congratulate yourself for producing the best piece of digital content you’ve ever created.

Now it’s time to sit back and bask in the glow of the success that will all-but-certainly come when the page drives scores of prospects to your company’s doorstep.

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Attributes of a Great Digital Marketing Consultant

If you aspire to be a great digital marketing consultant, I know already that you have ambition, which, as it turns out, is one of the key characteristics for becoming a great digital marketing consultant.

Congrats! So far, so good. But what other traits are needed to master digital marketing? Here’s my take on the most important attributes, traits and characteristics that define success in a digital marketing career.

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