Pitching a Big Idea

Here’s everything you need to know about pitching a big idea, including how to overcome 32 common objections to big ideas and 10 must-have attributes of a great big idea.

If you read this, you’ll be way ahead of the rest of the pack in terms of understanding why big ideas get shot down and how you can avoid that happening to your great ideas.

Read More

A Primer on Predictive Marketing for the Chief Sales Officer

Here’s a marketing prediction I can make with a high level of certainty.

True of false — as a Chief Sales Officer (CSO), do you need more leads and/or better leads?

Read More

SEO Tips for CEOs and Marketers: Improve Your Digital Marketing Strategy by Changing How You Measure Conversions Pt. 1

Is your SEO team giving you the data you need to improve your company’s digital marketing strategy? Most SEO reports cover information on general traffic trends and conversion stats, often breaking them down by medium (i.e. visitors from organic search, referral sources, paid advertisements etc.) and providing some additional information on popular pages and top conversion sources. But those top conversion sources do not tell you the full story about how people find your website and turn into leads.

Read More

Helpful Tips When Buying a Domain for a Digital Marketing Initiative

We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out!

In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.

Since we have some great in-house expertise at our digital marketing agency on this topic, I thought I might share some useful tips for buying a domain when you need it for a marketing campaign.

Read More

How Our Agency Thinks About Digital Marketing

When I think about how Walker Sands approaches our digital marketing services, I remember the Three Stonemasons story.

Maybe you know the story. It goes like this.

One day, back in the middle ages, three stonemasons were working away. They were breaking large stone blocks into small blocks with their hammers and chisels.

Read More

Mobilegeddon Part II: Writing Mobile Content

Just over a month ago, Google rolled out a new algorithm that would rank websites based on mobile-friendly design. This change, more commonly known as “mobilegeddon,” listed out the criteria that a website would be judged against in determining if it fit the bill.

Mobilegeddon has come and gone without many companies reporting a drastic change in search rankings. But amidst the brouhaha of creating a responsive design, marketing teams may have overlooked another very important element of mobile-friendly websites: The writing.

Read More

3 Benefits of Using WordPress as your Website Content Management System

There are hundreds of different website content management systems available for managing the content and features of your website. With the amount of content management systems, it can be difficult to find the right CMS for your organization. They can range in price, complexity and more; making it difficult to find the right CMS.

A content management system that we use very often here a Walker Sands Digital is WordPress. WordPress is an open source content management system that is free for users and meets the needs of thousands of websites across the digital space. Although WordPress is a free CMS, it has numerous benefits and options for building the back-end of your site into a robust marketing tool. Below are 3 benefits for using WordPress as your website content management system.

Read More

Zero to Sixty: Getting Your Digital Strategy Firing On All Cylinders

You’ve invested time and budget in digital because you’re convinced that your company’s future depends on it—and you’re probably right. But now, you’re just not seeing the results you expected to achieve and you’re starting to wonder whether your company’s digital investments will ever pay off.

Sound familiar? Unfortunately, many firms never achieve their full digital potential—not because they don’t have the right assets, but simply because their digital strategies aren’t firing on all cylinders.

Read More

The Importance of 301 Redirects for Your Site

As part of our process for launching a client’s site at Walker Sands Digital, we go through an extensive “Go-Live Checklist”. There are a variety of tests we put the site through to make sure nothing is broken and everything is communicating with each other. One of the more important items we test is the 301 redirect list, which is what I wanted to focus on in this blog post.

Read More

3 Useful Keyword Research Tools

At Walker Sands, we perform keyword research for clients across a range of industries. We know how important the right keywords and key phrases are for digital marketing success. But we also know that your organization’s ability to tap into high performing keywords hinges on the right keyword research tools.

Read More

Subscribe via Email

Newsletter Sign Up

Please leave this field empty.

Categories