Does Your Demand Gen Program Make People Unhappy? It Should!

If you work in demand generation, making people unhappy is your job.

Admittedly, it’s not fun to tell people this at cocktail parties.

An attractive person you want to impress asks: “So what do you do for a living?” You respond: “I make people unhappy.”

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A Primer on Predictive Marketing for the Chief Sales Officer

Here’s a marketing prediction I can make with a high level of certainty.

True of false — as a Chief Sales Officer (CSO), do you need more leads and/or better leads?

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Control Group Problems for Online Conversion A/B and Bayesian Testing

Control groups are tricky.

And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool.

As a digital marketing firm, we are often tasked with improving clients’ online conversion rates — getting more leads, adding more subscribers to the company newsletter, increasing views of lead-generation content marketing assets, etc.

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Attributes of a Great Digital Marketing Consultant

If you aspire to be a great digital marketing consultant, I know already that you have ambition, which, as it turns out, is one of the key characteristics for becoming a great digital marketing consultant.

Congrats! So far, so good. But what other traits are needed to master digital marketing? Here’s my take on the most important attributes, traits and characteristics that define success in a digital marketing career.

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Helpful Tips When Buying a Domain for a Digital Marketing Initiative

We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out!

In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.

Since we have some great in-house expertise at our digital marketing agency on this topic, I thought I might share some useful tips for buying a domain when you need it for a marketing campaign.

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One Big Risk When Running LinkedIn Sponsored Posts

I’m a huge fan of LinkedIn sponsored posts.

In fact, our Walker Sands and Walker Sands Digital book of business helping B2B companies with LinkedIn sponsored posts is on a serious uptick, with more and more B2B companies calling us, asking for help with LinkedIn sponsored post plans, budgets, content assets, image design, audience segmentation, daily tactical execution and ongoing optimization and reporting.

Without question, LinkedIn sponsored posts play a role in a smart B2B digital marketing plan — one that is not easily filled by any other available digital marketing tactic or platform.

But marketers need to know that LinkedIn sponsored posts can be commented on just like any other LinkedIn post, which means that if some jerk quickly adds a negative comment to your organization’s sponsored post, it will be seen by everyone you are trying to reach.

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3 Best Practices for Staffing & Recruitment Websites

At Walker Sands Digital, one of the primary industries we provide SEO and website strategy for is the Staffing and Recruitment industry. By combining site architecture, recruitment SEO and staffing specific content our staffing and recruitment clients have seen great results.

If you are a staffing and recruitment organization looking to use your website to drive qualified job applicants and deliver results, here are three best practices you can use to optimize your site.

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Why National Brands Need to Show Local Markets Some Love

Thanks to a growing supply of digital tools, B2B marketers today can reach current and potential customers instantly, regardless of where they are. With social media, mobile devices and marketing automation software in their arsenal, national organizations connect with audiences across the country in a matter of clicks. Unfortunately, this immense power can lead brands to forget one of their biggest responsibilities: localization.

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Lead Gen Consulting Firm’s Needs Assessment Questionnaire

As a lead gen agency, there’s a ton of background information that we need to gather before we can write a proposal for you.

That’s because until we’re sure what’s broken, we can’t tell you what needs to be fixed. In fact, I’d argue that any marketing agency that specializes in lead generation that writes you a proposal without asking these questions will probably not get you the results you want. When it comes to lead gen improvement, everybody’s needs are different and cookie-cutter proposals don’t cut it.

So, cutting to the chase, here’s a list of questions our lead gen consultants at Walker Sands Digital will typically ask during an initial call with a prospective client.

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