If you work in demand generation, making people unhappy is your job.
Admittedly, it’s not fun to tell people this at cocktail parties.
Here’s a marketing prediction I can make with a high level of certainty.
Control groups are tricky.
And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool.
As a digital marketing firm, we are often tasked with improving clients’ online conversion rates — getting more leads, adding more subscribers to the company newsletter, increasing views of lead-generation content marketing assets, etc.