Does Your Demand Gen Program Make People Unhappy? It Should!

If you work in demand generation, making people unhappy is your job.

Admittedly, it’s not fun to tell people this at cocktail parties.

An attractive person you want to impress asks: “So what do you do for a living?” You respond: “I make people unhappy.”

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A Primer on Predictive Marketing for the Chief Sales Officer

Here’s a marketing prediction I can make with a high level of certainty.

True of false — as a Chief Sales Officer (CSO), do you need more leads and/or better leads?

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Control Group Problems for Online Conversion A/B and Bayesian Testing

Control groups are tricky.

And, in related news, new research from Orbitz shows that telepathy is not an effective marketing tool.

As a digital marketing firm, we are often tasked with improving clients’ online conversion rates — getting more leads, adding more subscribers to the company newsletter, increasing views of lead-generation content marketing assets, etc.

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