Salvaging Content from an Old Blog

This is an article about what to do with that old, cobweb-filled corporate blog of yours.

You know what I’m talking about — those archaic and now mostly useless posts dating back to 2011 (or even earlier) that are still live on your company website.

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SEO Tips for CEOs and Marketers: Improve Your Digital Marketing Strategy by Changing How You Measure Conversions Pt. 2

Last time, we discussed how to think about measuring conversions and the ins and outs of Google Analytics’ various attribution models. Today, I would like to continue that discussion by describing how we at Walker Sands decided to approach conversion attribution modeling for our clients.

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SEO Tips for CEOs and Marketers: Improve Your Digital Marketing Strategy by Changing How You Measure Conversions Pt. 1

Is your SEO team giving you the data you need to improve your company’s digital marketing strategy? Most SEO reports cover information on general traffic trends and conversion stats, often breaking them down by medium (i.e. visitors from organic search, referral sources, paid advertisements etc.) and providing some additional information on popular pages and top conversion sources. But those top conversion sources do not tell you the full story about how people find your website and turn into leads.

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How to Think About SEO and Content Marketing ROI

At a recent SEO conference I attended, a marketer started his presentation by confessing that his firm had published over 1,600 articles in six years as part of an SEO program but that more than half of that published content had averaged less than 500 page views per article.

He was very disappointed in these results.

But, to my way of thinking, many people might be very happy with these results. 

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SEO Tips: Mining Competitive Pages for Keyword Insights

I’ve personally been going to Pubcon and other SEO conferences for years, and as a leading Chicago SEO agency, we send our SEO consultants to these shows on a regularly basis.

Recently, we’ve sent five agency team members to Pubcon, three to MozCon and six to Content Marketing World. We do this because we need to be smarter than other marketing, PR and SEO agencies and we need to stay on top of the latest SEO trends, tools and techniques.

At every SEO conference, we get a few practical tips that improve our capabilities in solving our clients’ problems — including getting them more leads, more visibility or whatever the task at hand is.

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How to Get SEO Inbound Links By Helping People

This is a quick blog post that shows a simple technique for getting SEO inbound links by helping people out.

If you are new to SEO, links to your site are very important because part of Google’s algorithm assumes that sites and web pages that get links to them from other sites must be good sites. Otherwise, why would anybody link to them? This was the foundational brilliant insight of the original Google algorithm, and the calculation that evaluated the quality and quantity of inbound links into a single metric was called PageRank.

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Attributes of a Great Digital Marketing Consultant

If you aspire to be a great digital marketing consultant, I know already that you have ambition, which, as it turns out, is one of the key characteristics for becoming a great digital marketing consultant.

Congrats! So far, so good. But what other traits are needed to master digital marketing? Here’s my take on the most important attributes, traits and characteristics that define success in a digital marketing career.

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Helpful Tips When Buying a Domain for a Digital Marketing Initiative

We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out!

In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.

Since we have some great in-house expertise at our digital marketing agency on this topic, I thought I might share some useful tips for buying a domain when you need it for a marketing campaign.

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Google to Update Responsive Website Criteria: What to Look Out For

Website owners and developers might want to mark their calendars for April 21.

From that day forward, Google will start measuring how mobile-friendly a website is as a search-ranking factor for people who search for content on their mobile devices. Site-owners and webmasters will receive a “Fix Mobile Usability Issue” notification from Google if their website doesn’t meet mobile-friendly criteria.

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The Importance of 301 Redirects for Your Site

As part of our process for launching a client’s site at Walker Sands Digital, we go through an extensive “Go-Live Checklist”. There are a variety of tests we put the site through to make sure nothing is broken and everything is communicating with each other. One of the more important items we test is the 301 redirect list, which is what I wanted to focus on in this blog post.

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