This is an article about what to do with that old, cobweb-filled corporate blog of yours.
SEO Tips for CEOs and Marketers: Improve Your Digital Marketing Strategy by Changing How You Measure Conversions Pt. 2
Last time, we discussed how to think about measuring conversions and the ins and outs of Google Analytics’ various attribution models. Today, I would like to continue that discussion by describing how we at Walker Sands decided to approach conversion attribution modeling for our clients.