Salvaging Content from an Old Blog

This is an article about what to do with that old, cobweb-filled corporate blog of yours.

You know what I’m talking about — those archaic and now mostly useless posts dating back to 2011 (or even earlier) that are still live on your company website.

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SEO Tips for CEOs and Marketers: Improve Your Digital Marketing Strategy by Changing How You Measure Conversions Pt. 2

Last time, we discussed how to think about measuring conversions and the ins and outs of Google Analytics’ various attribution models. Today, I would like to continue that discussion by describing how we at Walker Sands decided to approach conversion attribution modeling for our clients.

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