Salvaging Content from an Old Blog

This is an article about what to do with that old, cobweb-filled corporate blog of yours.

You know what I’m talking about — those archaic and now mostly useless posts dating back to 2011 (or even earlier) that are still live on your company website.

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Helpful Tips When Buying a Domain for a Digital Marketing Initiative

We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out!

In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.

Since we have some great in-house expertise at our digital marketing agency on this topic, I thought I might share some useful tips for buying a domain when you need it for a marketing campaign.

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A Free Search Engine for Vector Icons: Flaticon

As a website designer, I’m always looking to stay current with the latest design trends. One of the most popular trends, which you are starting to see in both print and web collateral, is icons. Icons are super valuable pictograms that display something such as a product, service or idea (a noun, perhaps?) in a very simple way.

Icons are great because they appeal to the human eye. They make it easy for our brains to process what we’re looking at, and they help keep a design consistent, simple, clean and uncomplicated.

It’s always fun to create your own icons using a program like Adobe Illustrator, but I’ve also found that there are great sites that supply designers (and everyone, for that matter) with scalable vector graphic (SVG) versions of pre-existing icons. If you’re like any of us at Walker Sands, time efficient solutions are the answer to our prayers.

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Google to Update Responsive Website Criteria: What to Look Out For

Website owners and developers might want to mark their calendars for April 21.

From that day forward, Google will start measuring how mobile-friendly a website is as a search-ranking factor for people who search for content on their mobile devices. Site-owners and webmasters will receive a “Fix Mobile Usability Issue” notification from Google if their website doesn’t meet mobile-friendly criteria.

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3 Common Problems with WordPress Themes

One of the great things about WordPress is that it was designed to be modular, particularly when it comes to themes. It is a simple process to install and select a theme, very cool. Sites that sell themes have sprung up all over the place, you can find them for free or purchase them for any price imaginable.The problem like with anything that gives you the choice, is how do you make that choice? You could choose by popularity or based of which looks the coolest or feature lists. If you do any of those you are going to end up with some version of a mega theme, likely Avedia or Jupiter.

Mega themes look great and are chalked full of really cool plugins and customizations so you can do long scrolling pages with lots of effects. Thing can fly in and out from anywhere, you can load in video and large images. They incorporate custom backend editors that give you drag and drop elements, create those large banded sections that are popular right now and more. Lots of cool shiny things which sound great. but then you find out there are some downsides. Below are a few common issues that occur with WordPress themes.

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The Pros & Cons of Responsive Logo Design

Think of your logo. This image, as simple and small as it may be, represents something as large as your organization and embodies its spirit. It is the inspiration and focal point of all your visual branding and the mark recognized by your consumers. As a rule, therefore, your logo should never be altered. Right?

Maybe not.

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The Importance of 301 Redirects for Your Site

As part of our process for launching a client’s site at Walker Sands Digital, we go through an extensive “Go-Live Checklist”. There are a variety of tests we put the site through to make sure nothing is broken and everything is communicating with each other. One of the more important items we test is the 301 redirect list, which is what I wanted to focus on in this blog post.

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3 Best Practices for Staffing & Recruitment Websites

At Walker Sands Digital, one of the primary industries we provide SEO and website strategy for is the Staffing and Recruitment industry. By combining site architecture, recruitment SEO and staffing specific content our staffing and recruitment clients have seen great results.

If you are a staffing and recruitment organization looking to use your website to drive qualified job applicants and deliver results, here are three best practices you can use to optimize your site.

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Deck the Web: Holiday Shopping & Web Design

The holidays are coming up and if you’re anything like me, you’ve been doing quite a bit of online shopping. In doing so, you’ve probably noticed that many, if not all, of the sites you’ve visited have a winter or holiday theme to them. Additionally, many of them have been reorganized a bit, pointing you in the direction of one great thing: gifts.

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Simple Effects to Impress Your Users

Everyone loves to explore and find unexpected things, whether it is turning the wrong direction just for fun or exploring the web. People enjoy a sense of fun even in the most professional settings. Here are some ways to add a sense of exploration to your site using effects such as, simple hover effects on links, images and buttons.

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