How your website performs is very important for achieving digital success. End users expect pages on your website to load quickly. According to a KISSMetrics study, 40% of users abandon a website if the page load time exceeds 3 seconds. End user abandonment rate for a page tends to increase as the page load time increases.
Content is the single most important aspect of your marketing strategy. From your website to public relations initiatives to social media marketing, high quality content is the glue that holds everything together.
I started my career in public relations and have since worked at several different agencies across the country. One thing I’ve learned over the years is that high quality content is everything. It’s one of the most effective ways to attract customers and increase sales.
SEO programs can be a bit of a grab bag in terms of what they offer, and the offerings have only gotten more varied since ranking reports started to drop off. These days, most SEO programs provide a combination of reporting, content creation, content management, link building, technical SEO, and general consultation. This doesn’t cover everything that a digital marketing program could do for you, but this gives you an idea of some of the larger buckets to look for.
With Spring quickly approaching, we will soon need to do some “Spring Cleaning”. Make sure your site or clients’ sites get some much needed spring cleaning by performing an SEO audit. Below is a list of five common mistakes to look out for when auditing your website.
How often should a website be redesigned?
On average, companies redesign their websites every three years. This is a commonly repeated fact in web design circles, but it’s tough to find the source for this data.
Search Google and you’ll find a variety of opinions on how long a company should wait before redesigning their website. “Anecdotal evidence confirms site redesign every two to three years,” says one site. “Most companies undergo a redesign every 6 months to 2 years,” says another. Yet another site references a survey that found that “…a large percent of marketers (68%) feel that a website should be redesigned every 1-3 years.”
In order to talk about where SEO is going in 2014, we should look at where how SEO and search engines interact. What search engines want is to show searchers the most “relevant” results for what they look for. What SEO tried to do is to tell search engines as much about their content as they can. Things go wrong when search engines do a bad job of figuring out what is relevant or when SEOs can short circuit the process and insert their content where it probably shouldn’t be.
In the world of academia, people live and die by a “publish or perish” mindset. Professors who publish works in respected journals receive tenure and advance their careers, while their less prolific colleagues slip off the tenure track and fade into the shadows of academic obscurity (a little dramatic … but you get the point.)