Why Companies Redesign Websites Every Three Years on Average — Or Do They?

How often should a website be redesigned?

On average, companies redesign their websites every three years. This is a commonly repeated fact in web design circles, but it’s tough to find the source for this data.

Search Google and you’ll find a variety of opinions on how long a company should wait before redesigning their website. “Anecdotal evidence confirms site redesign every two to three years,” says one site. “Most companies undergo a redesign every 6 months to 2 years,” says another. Yet another site references a survey that found that “…a large percent of marketers (68%) feel that a website should be redesigned every 1-3 years.”

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The SEO World in 2014

In order to talk about where SEO is going in 2014, we should look at where how SEO and search engines interact. What search engines want is to show searchers the most “relevant” results for what they look for. What SEO tried to do is to tell search engines as much about their content as they can. Things go wrong when search engines do a bad job of figuring out what is relevant or when SEOs can short circuit the process and insert their content where it probably shouldn’t be.

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Publish or Perish: Content Marketing as a B2B Brand Imperative

In the world of academia, people live and die by a “publish or perish” mindset. Professors who publish works in respected journals receive tenure and advance their careers, while their less prolific colleagues slip off the tenure track and fade into the shadows of academic obscurity (a little dramatic … but you get the point.)

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