How to Get SEO Inbound Links By Helping People

This is a quick blog post that shows a simple technique for getting SEO inbound links by helping people out.

If you are new to SEO, links to your site are very important because part of Google’s algorithm assumes that sites and web pages that get links to them from other sites must be good sites. Otherwise, why would anybody link to them? This was the foundational brilliant insight of the original Google algorithm, and the calculation that evaluated the quality and quantity of inbound links into a single metric was called PageRank.

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3 Reasons Why Digital Content Doesn’t Connect with Your Audience

You’ve crafted the perfect landing page for your company’s new product. As you import the page into the CMS and take it live, you secretly congratulate yourself for producing the best piece of digital content you’ve ever created.

Now it’s time to sit back and bask in the glow of the success that will all-but-certainly come when the page drives scores of prospects to your company’s doorstep.

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Attributes of a Great Digital Marketing Consultant

If you aspire to be a great digital marketing consultant, I know already that you have ambition, which, as it turns out, is one of the key characteristics for becoming a great digital marketing consultant.

Congrats! So far, so good. But what other traits are needed to master digital marketing? Here’s my take on the most important attributes, traits and characteristics that define success in a digital marketing career.

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Helpful Tips When Buying a Domain for a Digital Marketing Initiative

We’ve built some great marketing microsites for clients over the years, and one of the more recent ones is the I’m An Engineer site we built for Newark Element14. Check it out!

In these situations, when you need a great domain for a digital marketing initiative, you often end up buying the domain from somebody who already owns it.

Since we have some great in-house expertise at our digital marketing agency on this topic, I thought I might share some useful tips for buying a domain when you need it for a marketing campaign.

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How Our Agency Thinks About Digital Marketing

When I think about how Walker Sands approaches our digital marketing services, I remember the Three Stonemasons story.

Maybe you know the story. It goes like this.

One day, back in the middle ages, three stonemasons were working away. They were breaking large stone blocks into small blocks with their hammers and chisels.

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Mobilegeddon Part II: Writing Mobile Content

Just over a month ago, Google rolled out a new algorithm that would rank websites based on mobile-friendly design. This change, more commonly known as “mobilegeddon,” listed out the criteria that a website would be judged against in determining if it fit the bill.

Mobilegeddon has come and gone without many companies reporting a drastic change in search rankings. But amidst the brouhaha of creating a responsive design, marketing teams may have overlooked another very important element of mobile-friendly websites: The writing.

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A Free Search Engine for Vector Icons: Flaticon

As a website designer, I’m always looking to stay current with the latest design trends. One of the most popular trends, which you are starting to see in both print and web collateral, is icons. Icons are super valuable pictograms that display something such as a product, service or idea (a noun, perhaps?) in a very simple way.

Icons are great because they appeal to the human eye. They make it easy for our brains to process what we’re looking at, and they help keep a design consistent, simple, clean and uncomplicated.

It’s always fun to create your own icons using a program like Adobe Illustrator, but I’ve also found that there are great sites that supply designers (and everyone, for that matter) with scalable vector graphic (SVG) versions of pre-existing icons. If you’re like any of us at Walker Sands, time efficient solutions are the answer to our prayers.

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Google to Update Responsive Website Criteria: What to Look Out For

Website owners and developers might want to mark their calendars for April 21.

From that day forward, Google will start measuring how mobile-friendly a website is as a search-ranking factor for people who search for content on their mobile devices. Site-owners and webmasters will receive a “Fix Mobile Usability Issue” notification from Google if their website doesn’t meet mobile-friendly criteria.

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One Big Risk When Running LinkedIn Sponsored Posts

I’m a huge fan of LinkedIn sponsored posts.

In fact, our Walker Sands and Walker Sands Digital book of business helping B2B companies with LinkedIn sponsored posts is on a serious uptick, with more and more B2B companies calling us, asking for help with LinkedIn sponsored post plans, budgets, content assets, image design, audience segmentation, daily tactical execution and ongoing optimization and reporting.

Without question, LinkedIn sponsored posts play a role in a smart B2B digital marketing plan — one that is not easily filled by any other available digital marketing tactic or platform.

But marketers need to know that LinkedIn sponsored posts can be commented on just like any other LinkedIn post, which means that if some jerk quickly adds a negative comment to your organization’s sponsored post, it will be seen by everyone you are trying to reach.

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3 Common Problems with WordPress Themes

One of the great things about WordPress is that it was designed to be modular, particularly when it comes to themes. It is a simple process to install and select a theme, very cool. Sites that sell themes have sprung up all over the place, you can find them for free or purchase them for any price imaginable.The problem like with anything that gives you the choice, is how do you make that choice? You could choose by popularity or based of which looks the coolest or feature lists. If you do any of those you are going to end up with some version of a mega theme, likely Avedia or Jupiter.

Mega themes look great and are chalked full of really cool plugins and customizations so you can do long scrolling pages with lots of effects. Thing can fly in and out from anywhere, you can load in video and large images. They incorporate custom backend editors that give you drag and drop elements, create those large banded sections that are popular right now and more. Lots of cool shiny things which sound great. but then you find out there are some downsides. Below are a few common issues that occur with WordPress themes.

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