Seven Questions to Ask Before You Throw Money at Twitter Ads

For many marketers, it’s very tempting to start throwing money at social media advertising and start a Twitter advertising campaign.

Indeed, in our capacity as a top-tier marketing agency that helps clients with Marketing Strategy, Messaging and Positioning, PR, SEO, PPC, Social and a host of other business-building marketing activities, we’re increasingly fielding inquiries from our marketing clients about getting started with Twitter advertising.

This growing interest in Twitter ads should come as no surprise to anyone with a pulse. Without a doubt, the buzz about Twitter ads is accelerating.

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3 Benefits of Using WordPress as your Website Content Management System

There are hundreds of different website content management systems available for managing the content and features of your website. With the amount of content management systems, it can be difficult to find the right CMS for your organization. They can range in price, complexity and more; making it difficult to find the right CMS.

A content management system that we use very often here a Walker Sands Digital is WordPress. WordPress is an open source content management system that is free for users and meets the needs of thousands of websites across the digital space. Although WordPress is a free CMS, it has numerous benefits and options for building the back-end of your site into a robust marketing tool. Below are 3 benefits for using WordPress as your website content management system.

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The Pros & Cons of Responsive Logo Design

Think of your logo. This image, as simple and small as it may be, represents something as large as your organization and embodies its spirit. It is the inspiration and focal point of all your visual branding and the mark recognized by your consumers. As a rule, therefore, your logo should never be altered. Right?

Maybe not.

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Zero to Sixty: Getting Your Digital Strategy Firing On All Cylinders

You’ve invested time and budget in digital because you’re convinced that your company’s future depends on it—and you’re probably right. But now, you’re just not seeing the results you expected to achieve and you’re starting to wonder whether your company’s digital investments will ever pay off.

Sound familiar? Unfortunately, many firms never achieve their full digital potential—not because they don’t have the right assets, but simply because their digital strategies aren’t firing on all cylinders.

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The Importance of 301 Redirects for Your Site

As part of our process for launching a client’s site at Walker Sands Digital, we go through an extensive “Go-Live Checklist”. There are a variety of tests we put the site through to make sure nothing is broken and everything is communicating with each other. One of the more important items we test is the 301 redirect list, which is what I wanted to focus on in this blog post.

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3 Useful Keyword Research Tools

At Walker Sands, we perform keyword research for clients across a range of industries. We know how important the right keywords and key phrases are for digital marketing success. But we also know that your organization’s ability to tap into high performing keywords hinges on the right keyword research tools.

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3 Best Practices for Staffing & Recruitment Websites

At Walker Sands Digital, one of the primary industries we provide SEO and website strategy for is the Staffing and Recruitment industry. By combining site architecture, recruitment SEO and staffing specific content our staffing and recruitment clients have seen great results.

If you are a staffing and recruitment organization looking to use your website to drive qualified job applicants and deliver results, here are three best practices you can use to optimize your site.

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How to Conduct Keyword Research

Keyword research can make or break your SEO and digital marketing programs. If you aren’t targeting the most worthwhile and relevant keywords for your audience, you can’t generate the amount of site traffic or qualified Web leads you need to achieve important digital benchmarks.

So, whether you’re selecting keywords to improve your organic search performance or paid search results, success hinges on your ability to conduct targeted keyword research.

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How to Gauge the Local Strength of Your Digital Ad Campaigns

The Internet is not a one-size-fits-all medium. Most of today’s online giants (Google, Facebook, Twitter) invest copious resources to deliver a tailored experience to every individual user, not just a standardized interface.

Twitter not only tells us what’s trending in the U.S., but in our specific cities. Someone in Chicago who does a Google search for “consulting firms” sees different results than someone in Seattle who searches for those same terms. B2B organizations that dedicate any dollars toward online advertising need to join this local-first movement.

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Deck the Web: Holiday Shopping & Web Design

The holidays are coming up and if you’re anything like me, you’ve been doing quite a bit of online shopping. In doing so, you’ve probably noticed that many, if not all, of the sites you’ve visited have a winter or holiday theme to them. Additionally, many of them have been reorganized a bit, pointing you in the direction of one great thing: gifts.

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