When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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A robust website analytics program is becoming a must-have, not just a "nice to have," for businesses around the world. To fully understand how well a company website functions, who's trafficking the page and where gaps exist in the code or content, organizations need a process for regularly measuring and reporting on a handful of factors.
There are an endless amount of metrics businesses can track within their website analytics, and some are more useful—and telling—than others. Understanding which metrics will be most valuable to your site visitors and bottom line is the first step to rolling out or growing your analytics program.
Navigating the volume of metrics that gauge a website's performance is a daunting task. Over time, businesses can edit and add different indicators to their analytics mix, but here are four that serve as a strong starting point for any analytics program:
If you feel like you're lacking visibility into your company's website performance or don't know where to start with website reporting, it may be time to pursue a formal website analytics program.
At Walker Sands Digital, our team of website design, development and SEO experts can help you understand which metrics you should be tracking for your website and how to derive the most value from those analytics. We can even create a free, custom website analytics report that shows how your website is performing and which areas need improving. Contact us today at (312) 267-0066 to get started.