When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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For many brands, the content marketing process represents a complex and sophisticated journey. But before you embark on this journey, it’s critical to conduct a website content audit.
A content audit involves taking a careful look at your website’s existing content to ensure it’s relevant, accurate and engaging. Ideally, the content audit process will uncover the content that is effective on your website, reveal gaps where content needs to be created, and identify areas in which existing content is out of date or no longer useful for site users. Often, existing content can be repurposed or reformatted to streamline content creation, improving the efficiency of your brand’s content marketing efforts.
A website content audit can take anywhere from several hours to several months depending on the scope of your website. But at the end of the day, an effective audit will improve your website in a number of ways, including:
The main goal of a content audit is to provide a comprehensive framework of content that needs to be thrown out, edited, reorganized, optimized, repurposed, or created from scratch. A partial audit is also an effective method in maintain your website by taking samples from key areas on your website, such as the main landing page, and then improving them based on the information found.
Many B2B brand decide to outsource their website content audit to make sure it’s done correctly the first time. Walker Sands Digital can offer expert assistance in performing an audit that will take your website to the next level. Call (312) 267-0066 to get started.