When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
Read the Case Study
Conversion rate optimization (CRO) is an important priority for any successful digital and lead generation strategy. CRO is the process of analyzing how visitors or different audiences use your site to determine how to increase the completion rate of desired actions you want users to take. This may be filling out a “contact us” form, downloading a white paper or even making a purchase.
An effective digital strategy does not end once you build a new website that’s optimized for SEO. On the contrary, after your new website launches, you have the opportunity to significantly improve site functionality and performance by gathering data and refining your strategy based on user behavior. Companies that overlook this opportunity will miss out on significant revenue gains and business growth.
5 Steps for Improving Conversion Rate Optimization
If your website is not generating enough traffic, you have an SEO problem. However, if your website is generating adequate amounts of traffic but visitors are bouncing or not following the intended conversion path, then you need to focus on CRO.
Here are five steps for improving conversion rate optimization on your company’s website:
Are you ready to reap the benefits of a strong, long-term CRO strategy? Walker Sands Digital has the results and experience necessary to improve site performance, conversions and revenue. Give us a call today at 312-267-0066 to learn more about how we can improve CRO for your company.