When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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SEM services (Search Engine Marketing) combine paid search and organic search for a holistic, results-driven approach that increases your visibility among popular search engines and web traffic.
Search engine optimization (SEO) incorporates content marketing, site and page optimization and keyword targeting to position your website and content as an authority to search engines. Paid search, or pay-per-click (PPC), campaigns are highly- targeted ads that show up among search results. PPC triggers immediate results and traffic growth for the keywords you bid on, while SEO focuses on the quality of your digital presence and improves your website and search performance over time.
SEM services are a key component of a strong digital marketing strategy. When used together, organic and paid search strategies drive meaningful business advantages and sustainable digital growth. The benefits of integrated SEO and PPC programs include:
By leveraging experienced SEM professionals, companies can improve the impact of SEO and PPC. However, setting up SEM campaigns can be complex.
For large enterprises and fast-growing startups, effective SEM services require a sophisticated strategy and custom configurations to maximize return on investment and dramatically improve digital performance. When you are considering how to structure your SEM program, these factors must be top-of-mind:
With a team of award-winning experts, Walker Sands Digital provides robust SEM services for organizations in a variety of industries. From professional services to software-as-a-service (SaaS), our proven SEM formula combines high-quality content, optimized site structure and in-depth keyword targeting to drive meaningful results for businesses. Many of our clients effectively double their traffic or more with our comprehensive services. If you are ready to learn more about our SEM services, call us at (312) 235-6173.