Have you noticed how some business websites have a stronger presence than others? We have.

In fact, we think that the "authority site" concept is a mission critical strategy for many businesses, especially companies that are targeting a thought leadership position or are aiming toward capturing a larger percentage of market share.

What Does It Mean To Be an Authority Site?

Authority websites are "go to" sites. If you create an authority website, surfers jump directly to your website to access the information, resources or engagement mechanisms they're looking for -- instead of shopping around for other options.

Although Google may represent the ultimate authority site, businesses are getting in on the action and designing sites that dominate their industry, geography and/or market sector.

What It Takes to Become An Authority Site

Over time, strategically designed authority sites rise to the top of search engine ranks. But to get there, you'll need help. The Walker Sands web design team has helped other companies create first-rate authority websites using superior website design, advanced SEO techniques, and best-practice landing page optimization tactics -- and we're ready to help your business achieve similar results.