When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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We see it way too often. A company invests time, energy and resources in a visually appealing website that underperforms when it comes to website lead generation.
Although the causes for underperformance can be many, the results are a web strategy that flounders to gain its footing and a leadership team that is hesitant to make changes for fear of losing the few leads they have managed to attract.
One of the major barriers to effective lead generation is the confusion between information and content. Great content is clearly informative. But when the business overplays an informative site strategy, conversion-focused content falls by the wayside.
If there isn't a noticeable difference between your website and your brochures, your site isn't maximizing its lead-generating potential or incorporating many of the attributes that are common in high conversion websites.
Attributes of a Good Lead Generation Website
Our Chicago web design experts have considerable experience in boosting web site lead gen results for our clients. Here are a few things that come into play as you attempt to get more leads from a website:
If your site isn't generating the number of leads it should be, it's time to do something about it. Contact our Chicago web design company today and let us help you get better results from your online presence.