CloudCraze is a fast-growing enterprise commerce platform that is transforming the way global brands like Kellogg's and Coca-Cola are doing business. Unfortunately, the CloudCraze website didn't embody the value of the CloudCraze product - and it wasn't generating enough conversions for the sales team.

88%

Web Traffic Increase

116%

New Visitors Increase

26%

Conversion Rate Increase

Project recognition

Strategy

CloudCraze needed a website that embodied the same principles of its product: fast, mobile, user-focused and actionable. After site launch, we would implement a demand generation program comprising email marketing, search advertising, social advertising and remarketing.

Execution

The first step of the project was to define the high-value audiences for CloudCraze and the messaging that would appeal to them. After creating audience personas and honing the messaging, the content and design teams built a user-friendly content architecture and design framework for the new site. The result was an interactive browsing experience that clearly demonstrated the value of CloudCraze to CIOs across B2B industries.

Once the site was launched in September 2016, we initiated a full demand generation program to attract traffic and increase conversions. CloudCraze’s key audiences are now interacting with the brand across email, search and social, and the results are speaking for themselves.

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Results

First, the CloudCraze team was able to attend Dreamforce with the confidence of an impressive website behind them. Every contact who followed up with them after the Salesforce conference was greeted by a clean, easy-to-use and fast-to-load website experience at CloudCraze.com. And with that solid foundation in place, CloudCraze continues to see double- and triple-digit increases in every digital KPI as a result of the demand generation program:

88%

Web Traffic Increase

116%

New Visitors Increase

26%

Conversion Rate Increase

134%

Web Conversions Increase

Now armed with a website as modern as its product, CloudCraze is impressing more website visitors, driving more conversions, and helping more international brands digitally transform their organizations.