When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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Your content is an essential driver of business, and we ensure that it speaks directly to the needs of your target audiences with the distinctive voice of your brand. Content is what initiates interest, engages emotion and motivates the eventual purchase.
Our content writers and strategists can inform your target audiences and keep them engaged with your brand throughout their buying journeys. It all starts with compelling, original and useful content, which can take the form of e-books, white papers, tip sheets, data studies or blog posts.
Our content team will first identify content opportunities that your competitors are missing out on. Then we present topic ideas that will address the needs of your target audiences while also advancing your brand’s trust, authority and relationships with potential customers. Once we’ve gained consensus with your team on the content’s audience, topic, format and distribution strategy, we turn the vision into reality – and quality, actionable leads for your business.
While no one will ever know exactly how Google’s search algorithm works, we do know what Google’s goal will always be: to help people find what they’re looking for online. Our approach to SEO content is the same. We begin by understanding who your audiences are. What types of companies do they work for? What are their roles? What are their pain points and goals?
Once we have a complete idea of who we are writing for, we conduct keyword research to pinpoint what words and phrases they are most likely to use when they search for more information. We then create search-engine-optimized content that speaks to the specific pain points of your target audiences and demonstrates the solutions that your business has to offer.
Are you delivering a clear, consistent and compelling message to your most valuable audiences? With so many digital marketing channels available today, that fundamental task has never been more difficult – or crucial to the success of your business.
At Walker Sands Digital, we help your business establish itself as a leading brand in your industry. We engage in productive conversations and conduct deep competitor analysis to uncover what makes your business appealing to your target audiences. At the conclusion of the process, you will have a comprehensive brand messaging guide that every employee can reference to ensure maximum brand impact across all audience touchpoints.
Walker Sands works with you to strategize, create and deliver the quality content that will lift your B2B brand above the competition. Connect with our content experts today, and let’s create a content plan that will spread awareness, grow leads and build business.