Our Content Marketing Strategy

A strong B2B content marketing strategy will take your results to the next level. By delivering high-quality, informative content to your audience across a variety of channels, Walker Sands Digital helps B2B organizations raise awareness, shorten sales cycles and improve the performance of other digital marketing activities.

The key to an effective content marketing program that improves lead generation and revenue is a well-defined and measurable content marketing strategy. Although many B2B companies are developing and disseminating content to key audience, according to research by the Content Marketing Institute, only 44 percent of B2B marketers have a documented content strategy.

Without a content strategy, it’s difficult for companies to manage the content development process and build a solid foundation for other marketing tactics, such as your website, social media presence, email marketing, SEO and PPC strategies.

Content Marketing Strategy - Program Highlights

Smarter Content Marketing Solutions

At Walker Sands Digital, we help companies in a variety of B2B and technology industries create and execute content marketing strategies that attract target audiences and motivate them to take actions that benefit the brand.

When you partner with Walker Sands Digital, we help you with a range of content marketing solutions, including:

  • Buyer persona definition
  • Content audits
  • Topic analysis and ideation
  • Content creation
  • Email marketing
  • Social content and promotion

By aligning B2B content marketing strategy with business goals, our content marketing solutions help clients approach content more strategically and streamline content creation and management. Learn more about our content strategy services by calling us at 312-267-0066.