When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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A successful content strategy for the web can elevate your marketing efforts and drive sales and business growth. Strong content serves as the foundation for all of your marketing initiatives, including your website, social media presence, email marketing campaigns, search engine optimization (SEO), sales interactions and public relations programs.
Engaging content sells your products and services, educates and informs customers and positions your company as a thought leader in your industry. This can shorten sales cycles, increase traffic to your website, generate highly qualified leads and improve conversion rates.
Components of a Content Strategy for the Web
The rise of digital and growth in online and mobile have expanded the types of content companies need to create as part of a holistic approach to sales and marketing. There are several types of content that make up an effective content strategy for the web, including:
Walker Sands Digital is an integrated marketing firm with practice areas dedicated to PR, influencer and media outreach, digital marketing, SEO, PPC management, inbound marketing and social media marketing. Our comprehensive range of services and support position you as a market leader among your target audiences with compelling content.
Tips for a Successful Content Strategy for the Web
There are several critical steps companies must take to ensure their digital content strategy is effective:
We take a tailored approach to developing a content strategy for the web for each of our clients. We know a one-size-fits-all approach doesn’t work for everyone, which is why we immerse ourselves in your business, understand your goals and unique business requirements to come up with a unique content plan to fit your needs.