Senior Vice President of Demand Generation and Partner
With more than 10 years of demand generation experience, Daniel understands how the elements of a demand gen program work together to drive real business results for his clients. By layering search engine optimization, paid digital marketing, marketing automation and conversion rate optimization, his clients drive more leads and turn more of those leads into closed deals.
By working with Walker Sands' public relations experts, Daniel has also helped clients see amplified results by taking full advantage of earned, owned and paid channels, which is the core of Walker Sands’ integrated approach to digital marketing and public relations. These integrated programs have been some of Daniel’s favorite projects and include HighGround and CloudCraze.
Daniel is from Elm Grove, Wisconsin. He received a bachelor’s degree in creative writing from the University of Arizona. He then moved to Chicago to pursue a master’s degree in fiction writing from Columbia College Chicago. The communication and content development skills he developed as a writer and editor have been essential to his work in search marketing.