Custom Digital Strategies for Increasing Sales

With your target audiences, competition and budget in mind, we design a customized content distribution strategy for your business that will maximize leads while minimizing maintenance through automation. This is the biggest benefit of a digital demand generation campaign: A little extra effort up front will yield consistent results for your business down the road as you build your audience and grow your B2B sales pipeline.

As we analyze the audiences and formats of your content, we use a mix of the following content distribution channels and strategies to get your brand in front of the people who matter most to your business:

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While every channel might not be effective for every business, executing the right combination of B2B lead generation tactics can drive more leads at the lowest cost to maximize ROI.

Test, Improve and Optimize

Lead-focused content marketing is a journey, not a destination. We work throughout the course of the program to get the most out of your efforts through constant improvements. We A/B test subject lines, ad copy and form design. We use analytics and reporting to identify the channels on which to focus our efforts, and we integrate with CRM software to track performance from the first form completions all the way to closed business to provide you end-to-end visibility into the sales funnel.

With full analytics integration, you can see how prospects become leads and which specific efforts are helping them along their buyer journeys. Our analysts regularly report to your stakeholders to discuss results, demonstrate ROI, make suggestions for performance improvement, and confirm the upcoming content distribution strategy.

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Let’s Start Growing Your Inbound Leads

From goal definition to content development through a continually improving distribution strategy, Walker Sands builds and optimizes a custom digital lead generation program that grows your business. Get in touch with our team today, and tell us what business goals you’d like to achieve.

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