When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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According to a 2017 Content Marketing Institute (CMI) study of B2B content marketing benchmarks and trends, 89 percent of organizations implement some type of B2B content marketing strategy, demonstrating the dominant influence content has in the B2B space.
But even with the large majority of marketers using some form of content marketing, 35 percent of companies say their content marketing strategy is in an “adolescent” phase, dealing with some early success but not entirely able to shake off growing pains.
In today’s digital landscape, audiences want content instantaneously delivered across preferred channels. But with everything from social media to video, B2B brands are struggling to keep up with the demand for diverse, impactful content.
Unfortunately, falling behind in content creation and distribution can means serious negative implications for B2B brands – namely, the possibility of losing potential customer and audience interest.
Successful B2B content marketing means different things for different brands. Based on your business goals, you can tailor and refine your B2B content marketing strategy to meet specific organizational needs.
Although the outcome will differ across brands, there are at least __ essential elements every B2B content marketing plan needs:
At Walker Sands Digital, our content writers and strategists develop copy that informs your target audiences, keeping them engaged throughout the buying journey. Our team identifies content opportunities your competitors are missing and develops content that drives quality, actionable leads for your business.
To learn more about creating an effective B2B content marketing strategy, check out our white paper, “How to Close the Effectiveness Gap in B2B Content Marketing."
To get started, contact us today and discover how Walker Sands Digital can develop a content strategy that will generate brand awareness, grow leads and increase revenue.