“If you are not prepared to be wrong, you'll never come up with anything original.”

Ken Robinson

As a Content Lead, James works directly with clients to ensure that all content for their new web project aligns with business goals and serves users. He leads persona development, messaging, sitemap creation, content development, and editing. He also works alongside the SEO team to ensure that taxonomies and content models are easily manageable and logical for users on the front- and back-end.

James' favorite projects to work on include Walker Sands's The People Who Power the On-Demand Economy (ebook), the CloudCraze website and #ImAnEngineer (microsite).

From Kansas City, Missouri, James holds a degree from the School of Journalism at the University of Missouri, as well as a minor in economics.