Paid Digital Marketing Lead
Gandalf (The Fellowship of the Ring)
As a paid digital marketing lead, James is highly involved in the development of strategy, as well as working day-to-day in accounts and on projects for his clients. He assists the paid digital marketing team as a whole by making sure marketing campaigns continually exceed client goals and expectations, while staying within budget. James has delivered remarkable results for several clients including Trustwave, SpringCM, TVSquared and Newscred.
James has been working in paid media for the past four years. He got his start in the B2B space when he joined Walker Sands in summer 2017. He previously worked in paid search in the B2C space at a leading global digital performance marketing agency in Chicago. He received a bachelor’s degree in communication from Western Illinois University and then moved to Tuscaloosa, Alabama, to pursue a master’s degree in advertising and public relations from The University of Alabama (Roll Tide).