Your logo is one of the most important aspects of your brand. It is a visual depiction of your brand and should convey your core values. Whether you use bold colors or black and white, your logo must be describable, effective, scalable and memorable. It should also speak to your company’s key benefits, mission and industry.

Best Practices for Logo Design

There are several important steps in the design process that companies must prioritize to create a compelling, memorable logo:

  • Find Inspiration: Before you design your logo or provide your designer with your creative logo brief, it’s beneficial to find other logos that you love and hate. Much of the design process depends on inspiration and relevant direction, so provide designers with your favorite and least favorite logos. This provides a great jumping off point for your logo design process.
  • Identify Your Color Palettes: It’s always good to have options in terms of color and design structure. There are several useful tools available online to help you come up with color palettes that will work well with your brand and logo. These tools are also great for inspiration, and make it easy to see how the logo colors will translate to the Web, a key consideration in today’s digital world.
  • Keep it Simple: With most logos, less is more. Don’t try to do too much with your logo design. Instead, keep it simple and clearly communicate your brand values and mission through your visual design. Many of the industry’s leading designers live by the three-second rule, which dictates that your logo should incite your desired emotion within three seconds. To keep it simple, avoid using too many competing colors, fonts or text sizes. Cluttered logos only serve to divert attention away from your brand and confuse customers. You want to make it easy for your audiences to understand what your brand provides and its values.

Your logo is a fundamental pillar of your brand and marketing strategy. By following these design best practices for logos, you can ensure that your logo tells the full-picture brand story.

Walker Sands Digital Logo Design Services

Developing the perfect logo for your brand that resonates with target audiences and employees requires very specific expertise. Let our in-house team of expert designers design a compelling logo that differentiates your brand and quickly communicates your messaging and values. We offer a comprehensive suite of design services for companies in a range of industries, including:

  • Logistics and fulfillment
  • Staffing and recruiting
  • Nonprofit organizations
  • Associations
  • Real estate and property development
  • Software as a Service (SaaS)
  • Information technology
  • Consulting and professional services

When creating logos, we work hand-in-hand with your marketing team and key stakeholders to ensure we capture the essence of your brand in a single image. We know how important your logo is to your brand identity and do not take this process lightly.

Are you ready to rejuvenate your current brand logo? Call us today at 312-267-0066 to learn more about our logo design and other graphic design services to take your brand to the next level.