We designed every element of this award-winning campaign, and there were many: an engaging landing page, multiple avatars, an avatar creation tool, a direct mail campaign, social imagery and an e-book. The Make Tech Her Story campaign won a Hermes Platinum Award.

Project recognition

Avatar

We designed a customizable avatar tool that invited full participation by reflecting the diversity of of women interested in working IT. With customizable hair, skin, eye, clothing and background options, more than 10 million different avatars were possible.

eBook

The elegantly designed e-book brought the numbers and personal stories to life using CompTIA's bright color palette. The study features positive images of girls and women throughout.

Direct Mail

To kick off the social influencer campaign, the direct mail piece was designed to immediately spark interest in the campaign while also visually guiding their participation.

Social

Once the campaign was released into the world, #MakeTechHerStory became a very real movement as girls shared their own inspiring content across social media.

Want to learn more about the results we generated for CompTIA?

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