Mattersight is a fast-growing enterprise-grade SaaS solution that's transforming the way premiere brands interact with their customers. With the industry's largest database of customer behavioral profiles and advanced analytics, Mattersight pairs customers with agents that are best suited to handle each customer's unique style.

340%

Web traffic increase

385%

New visitor increase

21%

Site speed improvement

Strategy

Mattersight needed a website with a modern design aesthetic to reflect the company’s innovative technology solutions. The new website would need mobile-first responsiveness, search-optimized messaging, high-performing lead generation techniques and a user-friendly CMS to enable easy updating by the core marketing team.

Execution

The first step of the process was a discovery/strategy phase to better understand Mattersight’s high-value audiences and pain points. Armed with that knowledge, our team began a visual identity project to update Mattersight’s logo design and overall look and feel. This phase culminated with the creation of a brand style guide, including rules around color, hierarchy, typography, iconography and photography.

Once the new visual identity was established, we began defining the new website’s sitemap, content architecture and messaging that would resonate with Mattersight’s target audiences. The final result was an interactive browsing experience that allows potential customers to learn about Mattersight’s technology solutions, understand their products and value propositions, and convert into sales-qualified leads.

Upon launching the new site, we initiated a full demand gen program to attract new traffic and drive leads. Mattersight’s key audiences are now interacting with the brand across search, web and email, and the results are speaking for themselves.

Results

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Mattersight’s new brand visual identity has received tremendous feedback from current customers, prospects and internal company stakeholders alike. Following the launch of the new website, Mattersight continues to see double- and triple-digit increases across several key KPIs as a result of our demand generation program.

340%

Web traffic increase

385%

New visitor increase

21%

Site speed improvement

With a new website as modern and advanced as its products, Mattersight is impressing more website visitors, driving more conversions and helping more premiere brands transform their customer experiences.