With the right email marketing campaign services, B2B and B2C firms can significantly improve their ability to reach out to prospective clients, engage customers and increase conversions. Email marketing is a tried and true form of direct marketing that continues to be highly effective for connecting with target audiences, enabling brands to achieve important marketing goals and benchmarks.
Email Marketing Campaign: Services That Will Help You
Forrester Research predicts email marketing will grow from $1.51 billion in 2011 to $2.47 billion by 2016. Walker Sands specializes in helping B2B firms leverage email marketing for increased leads and conversions. To ensure that you’re maximizing your investment in your next email marketing campaign, services that we provide include:
- Email Content Creation. Walker Sands’ Copywriting team is highly experienced in crafting emails that connect with target audiences. We craft compelling content for each component of the email, including the subject line. Effective subject lines are short, punchy and compel the reader to open the email. From there, we write email body content that focuses on key messages and inspires the reader to take action.
- Targeted List Building. Our email marketing services incorporate highly targeted list building to get your emails in front of the right audience. We can also help you refresh your current email marketing list for greater impact.
- Design. The designers at Walker Sands create beautiful, attention-grabbing email designs and templates that are easy to use and compatible with your existing email marketing technology.
- Email Deployment. Depending on your goals and budget, we recommend email marketing solution providers to power your email campaigns.
- Track and Measure. It’s important to implement A/B testing to understand what’s working and what’s falling short in your email marketing campaign. This will drastically improve email conversion and engagement rates.
Walker Sands offers a complete range of email marketing campaign services for your company. Regardless of the services you choose, our email marketing solutions are designed to drive bottom line business results.
Email Marketing Campaign Services: Technology Options
Another important decision when creating and executing an email marketing campaign involves choosing the right email marketing and marketing automation solution. Walker Sands can provide objective advice to help identify the email campaign solution that is right for you. Here are a few options:
- Hubspot: Inbound marketing software platform that helps companies attract visitors, convert leads and close customers.
- Marketo: Provides easy and powerful marketing automation software with everything a marketer needs, including email, social, analytics and lead management.
- Pardot: B2B marketing automation software that shares greater insight into ROI, increases marketing accountability and more.
- Constant Contact: Online marketing company that offers email marketing, social media marketing, online survey, and more primarily to small businesses, nonprofit organizations and membership associations.
- Express Pigeon: Software as a Service (SaaS) email marketing program that allows users to create email newsletters and present key messages to audiences.
These are just some of the solutions Walker Sands can utilize to build a first-rate email marketing campaign for your company. We are vendor agnostic and can work with any email provider you choose. Contact us at (312) 267-0066 to learn more about what we can do for you.