With so many channels and new marketing trends, it’s easy for marketers to look past the proven results generated by email marketing campaigns. In fact, many of our clients continue to report strong ROI and conversion rates from email marketing services. Email is one of the most cost-effective ways to generate new customers, raise awareness about your brand, build loyalty and showcase unique marketing initiatives or corporate announcements.

Walker Sands Digital specializes in developing results-driven email marketing campaigns specifically tailored to your unique organizational needs and target audiences. Our robust email marketing services range from creating and sending emails as a component of your existing content marketing program, to the development of an email-based lead nurturing and lifecycle program, depending on your needs.

Email Marketing Services Providers

Our email marketing programs are compatible with any existing email service platform your company uses. If you don’t have an email marketing platform, we are here to help you make a sound decision with unbiased recommendations based on your objectives and technology requirements.

Here is a snapshot of some of the most popular email marketing and marketing automation solutions we work with:

  • Hubspot
  • Marketo
  • Salesforce.com Pardot
  • Constant Contact
  • Express Pigeon

This is by no means an exhaustive list. We are vendor agnostic and can accommodate your unique technology needs to develop a comprehensive email marketing program.

Best Practices for Email Marketing Services

Our email marketing programs increase sales and leads with engaging content. Here are a few best practices our programs include:

  • Subject Lines are Everything: The subject line is the most important component of any email. If your subject line is weak, you can be sure no one will open your emails. We craft engaging subject lines that generate high open and click-through rates.
  • Infuse Compelling Design Elements: Our talented, in-house designers create beautiful HTML email templates to house your email content, ensure brand consistency and streamline development.
  • Ensure Compatibility Across Email Clients: From Gmail to Outlook and everything in between, we ensure your emails are compatible, with proper formatting, across the array of different email clients. This guarantees your email shows up correctly regardless of the email servers your recipients use.
  • Don’t Forget Mobile: With more people viewing emails on their smartphones, your email campaigns must be mobile friendly or else you will miss out on a huge chunk of your audience. We make sure that everything you send is mobile ready to maximize your impact.
  • Test Performance: We work to continually improve our impact and email performance by testing small variations in email campaigns. Our relentless focus on constant improvement strengthens email conversion and engagement rates.
  • Nurture Leads and Contacts: Whether you need to purchase new leads or revamp your existing contact list, we draw on our strong network of partner vendors to help you establish a lead database.
  • Track and Measure Results: Detailed reporting on email performance is critical to improving results and generating strong ROI from email marketing services. Our programs are results-driven and measureable.

We have the experience and technical expertise to bring your email marketing campaigns to the next level. Our dynamic email marketing programs derive meaningful business results and significantly improve customer engagement.