Pay-Per-Click (PPC) advertising is an effective lead generation tool. But proper setup and management of PPC accounts requires expertise. Everything from optimized landing pages to Google quality score improvements must be strategically approached.
Walker Sands Digital has refined its PPC service methodology to optimize our clients’ campaigns earning them better, more qualified leads at a lower cost. Whether you choose to spend $1,000 per month or $50,000 per month, our PPC experts have the tools to improve ad and campaign performance.
What Does Effective PPC Look Like?
A results-driven PPC strategy reaches granular audience segments and directly influences purchasing behavior. Our PPC experts help you set up, manage and track the success of your campaigns utilizing a variety of methods, including:
- Keyword strategy & targeting – To reach qualified prospects, you need to target the right keywords. Our team identifies the keywords and phrases most useful for your brand through in-depth research, comparing costs and determining which phrases are worth the investment.
- Ad copy creation – Our skilled writers craft compelling content that is relevant and timely for target audience segments. We draft copy that positions your company as a credible expert to improve Google quality scores and lower keyword bid prices.
- Scalable Optimization – We constantly take steps to improve key metrics in your PPC program using advanced performance analysis tools and A/B testing. This includes quality score, click-through rates, conversion rates, cost-per-action and keyword bid price.
PPC Services from Walker Sands Digital
Walker Sands Digital has the tools and expertise to deploy effective paid search campaigns for your B2B brand, triggering more website visits and increasing brand growth.
Better paid search advertising is a click away. Let’s talk