When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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When structured and executed effectively, pay-per-click management can drive meaningful business results by generating more and better qualified website leads. With pay-per-click advertising, your website listing and ad copy will appear on search results for targeted keywords and you only pay when a user clicks your ad. This instantly improves your search ranking and visibility for select keywords.
But determining the optimal bid is only the first step of setting up effective pay-per-click campaigns. You need to ensure your site content, structure and ad copy are strong. Google rewards companies with high-quality, relevant content and search-friendly site structure by increasing quality scores and charging less for pay-per-click ad bids. This saves you money in the long run and improves the impact of your campaigns.
Pay-per-click account set up and execution is tricky, especially for large-scale campaigns. There are several common mistakes companies make with pay-per-click management:
To get the most out of your pay-per-click investments, companies need experienced professionals with a deep understanding of the nuances of Google and other online advertising providers. With the right approach, pay-per-click management can generate significant increases in website traffic for targeted search terms and help companies acquire new customers cost effectively.
Walker Sands Digital supports Fortune 500 companies and fast-growing businesses with pay-per-click services in a range of industries, including staffing, HR, logistics, professional services, consulting, associations, healthcare, commercial real estate and development, and software as a service (SaaS).
Our proven pay-per-click management methodology works with budgets of all sizes, from $1,000 to $50,000 per month in pay-per-click spending. We also help nonprofits maximize the return and impact of Google’s nonprofit grant program. Call us today at (312) 235-6173 to learn more about our comprehensive services and expert pay-per-click services.