Your brand identity is more than just the name of your company or the color of you banners – it’s who you are. It’s how you are perceived in the marketplace by current and prospective customers.

Your brand has the ability to set you apart from every other company out there – so your brand persona should communicate your values and represent your business in the strongest way possible.

3 Questions to Ask Yourself When Building Your Brand Identity

A strong brand identity isn’t created overnight. It takes careful management and planning, and requires you to ask yourself three key questions:

  1. What Do I Want My Brand to Say? It’s important to have a core idea you can communicate to the target audience segments you’ve identified, a message that speaks to your company’s core values. Before you can develop you brand’s persona, you need to know your brand story.
  2. What Do I Want My Brand to Look Like? Your logo is the visual stamp of your brand, something consumers will immediately associate with your company or product. Be sure to thoroughly define every element of your logo, including the color scheme, design style and typography. Remember, your logo will be used on your website, for promotional purposes and more – so you want to be sure it’s visually appealing and representative of your business.
  3. How Do I Ensure Brand Consistency? Once you’ve developed your brand identity, you need to ensure that its use remains consistent across all channels. This applies to logos, colors, content templates, tone and other branding elements. Maintaining brand consistency is an integral step in your brand’s ability to resonate in consumer’s minds. Internal brand guidelines and style guides can help avoid brand snafus.

When you develop an identity for your brand, you help establish your brand’s credibility and increase visibility in highly competitive markets.

Walker Sands Digital: Your Partner in Building Brand Identity

At Walker Sands Digital, we understand that creating and maintaining an identity for your brand can differentiate your company from the competition. Our team of professionals will work with you to deliver a completely unique brand identity that will make a lasting impression on audiences. To learn more, contact us today.