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Due to the staggering rate of mobile adoption around the world, businesses can no longer rely on having a website that looks nice; it has to function across mobile and tablet devices as well. To accommodate this rise in mobile users and mobile web traffic, many firms are turning to responsive web design, a way to ensure that your website is optimized to look great and work properly no matter what device it's being viewed on.
A mobile optimized website not only strengthens your brand's digital presence, but can also drive real business results. Here are some examples of the impact responsive web design can have:
TrueBlue is a leading provider of blue-collar staffing solutions that specializes in a number of industries, including manufacturing, construction, transportation and hospitality, among others.
Walker Sands Digital has worked closely with TrueBlue over the past several years, advising the firm's corporate and subsidiary brands on SEO, web design and digital marketing. As part of this longstanding relationship, Walker Sands was able to monitor TrueBlue's mobile traffic and site analytics, then recommend strategies for rolling-out responsive site redesigns.
The Walker Sands Digital team has since rebuilt a handful of TrueBlue sites using responsive web design principles, ensuring an easy to navigate experience for any visitors that may view the site on a smartphone or tablet.
TrueBlue has seen a 1400% boost in mobile traffic through these responsive site designs over the past two years, with a third of all site visits now originating from mobile devices.
Hansen Bros. Moving and Storage
Hansen Bros. Moving & Storage is one of the oldest moving and storage companies in Washington state, serving customers with residential moving, commercial moving and corporate relocation needs.
Hansen Bros. sought out Walker Sands’ assistance in optimizing its mobile website in order to drive leads and grow its business through mobile conversions. Hansen Bros. recognized that mobile visits had been steadily increasing to around 18 percent of all web traffic, but the firm's mobile conversion rates stood at only 6 percent – below the overall site average of 8 percent.
Walker Sands Digital helped relaunch Hansen Bros.' website through responsive web design, leading to significant bumps in organic traffic and mobile conversions. In 2013, organic search accounted for 32 percent of the company's mobile traffic. After the mobile optimized version went live, organic traffic now accounts for 72 percent of all mobile visits. From 2013 to 2014 alone, Hansen Bros. has seen a 121% increase in mobile conversions.
As a result of Walker Sands’ lead generating strategies, Hansen Bros. has scaled its business, adding new trucks and staff to meet this growing demand from digital.
As mobile adoption continues to grow and impact the way we search, responsive web design will become an imperative, not a luxury, for businesses. A responsive site adapts to any user, across any device, promoting higher mobile traffic and increasing your company's ability to convert mobile visitors. Walker Sands Digital understands that the right website can be your firm's best sales tool. Our team of web developers incorporates responsive design into every website project we do, ensuring a great experience for all site visitors. Contact us to today to get started.