SEO content writing is an important part of your digital marketing strategy that helps your company perform better in search results, increase website traffic and generate new leads. Unfortunately, many companies overlook the significance content plays in SEO performance in favor of keyword density—a technique that places an emphasis on frequent use of target keywords or keyword phrases in a piece of content.

Our Approach to SEO Content Writing

As the leading digital agency for business-to-business and technology companies, the consultants at Walker Sands Digital are nationally recognized experts in SEO and content marketing. We know that high-quality and authoritative content plays a much larger role in SEO performance versus repeated use of a target keyword or keyword phrase.

Strong SEO content writing requires a multi-faceted approach, blending creativity and analytics. Of course, you need to write content that ranks well in search engines, but you also need to make sure your content is compelling to read and relevant to your target audience. It’s not just about generating clicks and page views. You need to attract visitors to your page, keep them there and inspire action and conversions.

At Walker Sands Digital, there are a number of key strategies we employ to help improve your company’s SEO content writing. This includes:

  • Optimizing and Re-Purposing Existing Content: Many companies are sitting on a goldmine of underutilized content. Our thorough content and SEO audits help you uncover low hanging fruit that makes a big difference in search performance and the amount of content your company publishes. Often times, an existing blog post can easily be re-purposed into a contributed article in a popular trade or business publication or series of social media posts. It can even serve as the basis for a downloadable whitepaper that will drive leads to your website and position your company as a thought leader.
  • Understanding Your Audience: The key to effective content is understanding your audience. It’s impossible to write compelling content and conduct adequate keyword research without an intimate knowledge of your audience’s pain points, interests and goals. At the beginning of every engagement, we use your business objectives to define the target keywords and phrases that you should rank for based on the terms your audience and prospects use to search for your company. To do this, we take a very process-oriented approach using in-depth competitive research and sophisticated analytics tools.
  • Maintaining a Consistent Brand Voice: Walker Sands Digital helps you maintain a consistent tone and voice throughout all of your SEO content. We can support the creation of core messaging or positioning, or promote your existing messaging in your content to strengthen your brand.

Our expert copywriters and SEO specialists work closely to develop strong, targeted content that’s optimized for search and appeals to your key audiences. When you work with Walker Sands Digital, you don’t need to worry about receiving a poorly written first draft that you have to spend more time rewriting. Our in-depth experience with B2B and technology companies allows us to gain a strong understanding of your unique needs and write high-quality drafts from the start of the engagement.