“Ask yourself, 'Does this help my users? Would I do this if search engines didn't exist?'”

Google

Scott is a Digital Marketing Specialist at Walker Sands. He supports the digital team with Search Engine Optimization efforts, specializing in competitive content analysis for B2B clients.

Prior to joining Walker Sands, Scott completed four internships as an undergraduate, working on brands such as MillerCoors, Target, and Western Union. He fuels his recommendations for Walker Sands’ clients with a mix of data and creativity - finding gaps in competitor strategies and implementing tactics to capitalize on opportunities.

Scott's favorite clients to work on include Magnetic, AIT Worldwide Logistics, and Stevens Worldwide Van Lines.

Scott is a native of the San Francisco Bay Area, and graduated from Loyola University Chicago with a degree in Advertising and Public Relations.