“Ask yourself, 'Does this help my users? Would I do this if search engines didn't exist?'”

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Scott Zimmerman is a search analyst specializing in buyer journey tracking and technical website performance for technology companies.

Scott is an expert in the areas of data analytics, content architecture, landing page optimization and lead generation. He leads multiple components of demand generation programs at Walker Sands, working on 25+ clients across the global logistics, predictive analytics, artificial intelligence, MarTech and financial verticals.

Some of Scott's accomplishments and daily activities at Walker Sands include developing frontend code frameworks for Accelerated Mobile Pages, collaborating with development teams to deploy backend integrations, and improving website conversion rates by 50-100% year-over-year through technical performance fixes, landing page optimization and SEO. He solves user experience problems by studying behavior patterns, uncovering low-performing content and testing strategy refinements, and reporting to clients on the success of demand generation campaigns across email, organic, paid, earned and owned mediums.