When we partner with our B2B clients to improve their social media presence, education and training are critically important.

It turns out that many executives are skeptical about social media or are uncomfortable articulating that they don't have a good understanding of how to use social media to advance the company's business interests. In other instances, they may not be aware that the company thinks it's important for them to use social media to grow the business. More often than not, they don't fully understand the organization's social media strategy.

Our social media training and education offerings bring everyone up to speed on the company's social media strategy and intentions. More importantly, we train your team members on how to use social media to their advantage, walking them through helpful hands-on exercises, such as improving their LinkedIn profiles.

In our experience, these social media training sessions can build enthusiasm for social media throughout your organization. Armed with social media best practices and motivated to reap the many benefits of social media, your team will actively contribute to your social media efforts. By mobilizing the entire company behind a smart social media plan, it reduces the burden on marketing for being solely responsible for executing the social media strategy.