When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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As mobile continues to gain traction with buyers, B2B companies are increasingly recognizing the importance of mobile traffic in PR and marketing. In 2013, a Walker Sands Q3 Mobile Traffic Report found that mobile devices account for more than a quarter of all website visits—up 67 percent from Q3 2012.
Across all industries, the importance of mobile traffic is changing the way brands and marketing teams approach key audiences. Since more and more buyers are using mobile as part of their normal business routines, it’s critical for brands to consider how mobile can be incorporated into their organizations’ comprehensive marketing strategies.
But leveraging mobile strategies for increased marketing impact is easier said than done. Although mobile needs to treated as its own unique connection channel, it also needs to be handled in a way that is carefully integrated with the brand’s other online and offline initiatives.
At Walker Sands, we understand the importance of mobile traffic to your brand. We specialize in helping B2B and technology firms develop and execute strategies to distribute key messaging to mobile audiences, optimizing the amount of traffic and visibility our clients receive from mobile devices.
Leveraging the Importance of Mobile Traffic
There are several ways that leading firms are leveraging the importance of mobile traffic for business growth. Although it’s important to note that your brand’s mobile strategy needs to be tailored to your unique needs and integrated into a comprehensive marketing strategy, there are a handful of issues to consider as you begin to tap into the importance of mobile traffic for your business.
Walker Sands: Increasing the Importance of Mobile Traffic for Your Brand
At Walker Sands, we have the resources and experience to effectively leverage the importance of mobile traffic for your brand. Featuring a broad range of traditional PR and digital marketing services, we excel at helping B2B and technology companies generate additional leads and improved business outcomes from sophisticated mobile strategies.