When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
Read the Case Study
For B2B firms, improving online messaging should be near the top of the to-do list. With B2B buyers increasingly going online to identify and research leading technology vendors, the amount of energy and resources you invest in improving online messaging will be a determining factor in your ability to acquire and convert leads.
Why Improving Online Messaging Matters
At Walker Sands, we strongly believe that digital messaging should be a core element of your brand’s marketing and PR strategies—not an add-on. The Internet has radically transformed commerce in both the B2C and B2B sectors, and businesses that fail to invest in improving online messaging to connect with core audiences are missing large pieces of their target markets.
In addition to being less expensive and faster than traditional marketing, digital PR and marketing enables smaller B2B companies to effectively compete with larger brands. So by improving online messaging, SMBs and start-ups can level the playing field and gain ground on competitors that might otherwise seem untouchable.
As social, mobile and other channels continue to grow, brands will need to focus on improving online messaging even further, expanding their online marketing strategies to encompass the full range of channels and touch points that buyers use to connect with the companies that are important to them.
Keys to Improving Online Messaging
Unlike other PR and marketing firms, Walker Sands has a long track record of improving online messaging for clients in the B2B space. We’ve developed a reputation for leveraging emerging Internet technologies to help our clients achieve real marketplace advantage and to convert digital messages into bottom line results.
Although every client is unique, we’ve observed several common strategies that B2B technology companies can use for improving online messaging:
Improving Your Online Messaging with Walker Sands
Walker Sands is full-service public relations and digital marketing firm. We have a strong track record of success in improving online messaging for B2B technology firms of all shapes and sizes. Whether you’re a tech startup or an established company interested in taking your online presence to the next level, we have the resources and expertise you need to convert online messaging into bottom line success.