When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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Good user interface design can be the difference between product success and failure. Indeed, it can be the single most powerful and effective communications tool a company has.
A well-designed interface immediately conveys "Desirability of Ownership" - as in "I really want to own that!" and "Functionality Comfort Level" - as in "it looks like this product will do what I need it to do and it's easy to learn and use". In contrast, a poorly-designed interface leaves people thinking "This product looks hard to use and probably doesn't do what I want. I wouldn't be caught dead using it!"
We specialize in designing "seductive" yet highly functional interfaces, using a proprietary approach to product design that ensures your products immediately convey stature and strength in usability.
We've been involved in building the interfaces for many award-winning products. Our user interface projects range from a simple refresh of an existing interface to completely designing all aspects of a product's user interface. We can do it all, everything from creating a needs analysis document and interface specifications to implementing the designed interface to coordinating usability testing based on product prototypes.