The Walker Sands Quarterly Web Traffic Report is compiled on a quarterly basis to determine significant web trends that are worthy of note. The report is compiled by examining web analytics data across a wide range of B2B and B2C clients in multiple industries. Insights are shared on the first business day of the new quarter for insights derived from the previous quarter. (Info Graphic)

Q3 2011 Mobile Traffic Report

Slightly more than 10% of website traffic is now coming from mobile devices. The year-over-year increase for mobile is 153%. (read press release). Marketers looking to gain insights into their own website's mobile usage can find out how to determine the percentage of mobile traffic for their site using our online guide.

Percentage of Traffic coming from Mobile Devices

Average End of Q3 2010 End of Q3 2011 Change
% of traffic 4.08% 10.34% 153%


Quarterly Breakdown of the Percentage of Website Traffic Coming From Mobile Devices

  Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011
% of traffic 4.08% 6.25% 6.93% 8.35% 10.34%


Mobile Platform Breakdown

  End of Q3 2010 End of Q3 2011 Market Share
iPhone 53% 32% -21%
Android 22% 42% 21%
Blackberry 10% 4% -7%
iPad 8% 13% 5%


Mobile Conversion Rate

Smaller screen devices convert at lower rates than larger screen interfaces such as the iPad or a desktop computer, if the website isn't specifically mobile optimized.

The conversation rates in Q3 by channel:

  •  5.8% conversion rate for desktop
  •  5.5% conversion rate for iPad
  • 1.5% conversion rate for Androids and iPhones


Other Insights

  • The smallest individual site's Year-over-Year mobile traffic change was a 67% increase
  • The largest individual site's Year-over-Year change was a 295% increase
  • The site with the lowest percentage of mobile traffic had 3.23% of all traffic as mobile in Q3 2011
  • The site with the largest percentage of mobile traffic had 23.93% of all traffic as mobile in Q3 2011

Q3 2011 Mobile Traffic Report 

Methodology Notes

  • A dozen Walker Sands clients were sampled for this report. All client websites are U.S. based companies.
  • All traffic data was collected by Google Analytics.
  • Data is for all visitors, U.S. and non-U.S.
  • iPhone data includes both iPhone and iPod Touch devices.
  • Conversion rates are for online forms being completed for contacts, quotes and other requests.
  • Mobile platform percentage breakdown does not equal 100% for each quarter because of other devices such as Windows Mobile and Symbian were not displayed in the report due to low volume.