Quarterly Mobile Traffic Report

The Walker Sands Quarterly Web Traffic Report is compiled on a quarterly basis to determine significant web trends that are worthy of note. The report is compiled by examining web analytics data across a wide range of B2B and B2C clients in multiple industries. Insights are shared on the first business day of the new quarter for insights derived from the previous quarter. (Info Graphic)

Q4 2011 Mobile Traffic Report

More than 12% of website traffic is now coming from mobile devices. The year-over-year increase for mobile is 102%. (Link to full report?) Marketers looking to gain insights into their own website's mobile usage can find out how to determine the percentage of mobile traffic for their site using our online mobile traffic guide.

Percentage of Traffic coming from Mobile Devices

Average End of Q4 2010 End of Q4 2011 Change
% of traffic 6.25% 12.59% 102%


Quarterly Breakdown of the Percentage of Website Traffic Coming From Mobile Devices

  Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011
% of traffic 6.25% 6.93% 8.35% 10.34% 12.59%


Mobile Platform Breakdown

  End of Q4 2010 End of Q4 2011 Market Share
iPhone 48% 31% -17%
Android 27% 46% 19%
Blackberry 10% 4% -6%
iPad 10% 16% 6%


Other Insights

  • One sight we track lost -10% of it's mobile traffic year-over-year due to a shift in strategy, a website redesign, and an overall reduction in search traffic.
  • The largest individual site's Year-over-Year change was a 252% increase
  • The site with the lowest percentage of mobile traffic had 4.72% of all traffic as mobile in Q4 2011
  • The site with the largest percentage of mobile traffic had 24.93% of all traffic as mobile in Q4 2011

Walker Sands Mobile Traffic Inforgraphic Q4 2011 

Methodology Notes

  • A dozen Walker Sands clients were sampled for this report. All client websites are U.S. based companies.
  • All traffic data was collected by Google Analytics.
  • Data is for all visitors, U.S. and non-U.S.
  • iPhone data includes both iPhone and iPod Touch devices.
  • Mobile platform percentage breakdown does not equal 100% for each quarter because of other devices such as Windows Mobile and Symbian were not displayed in the report due to low volume.

Learn more about recent trends in mobile traffic from our Q3 2011 Mobile Traffic Report.