When your brand can own the narrative.
We created an online hub of original, interactive content that connected Newark element14 with a wider audience of engineers and makers.
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Buyer persona development is an important marketing and public relations strategy that helps companies create more effective messaging, targeted campaigns, product or solution launches and content marketing initiatives. At Walker Sands Digital, we know buyer personas are at the core of a successful content marketing program.
If your marketing efforts are falling short of expectations, it is likely a customer insight problem. It’s difficult to develop meaningful marketing campaigns that move the needle forward without targeting the right people. That’s where an effective buyer persona comes in.
Buyer Persona Explained
Buyer personas outline the personalities, priorities, pain points, characteristics and decision-making criteria of your average customers and prospects. To be successful, you must take a process-oriented approach to creating these personas. It’s not about mashing together statistics and graphs and hoping for the best. You need to dig deep and build out a replica of individual purchasers to understand their motivations and habits.
When done correctly, these personas serve as the basis for a strong marketing and content strategy. This approach helps you better understand and target your buyer to ultimately increase sales, conversions and competitiveness.
Common Buyer Persona Mistakes
Buyer personas elevate your marketing efforts. Without an accurate picture of your customers, you can’t market to them effectively.
There are several mistakes businesses typically make when creating buyer personas.
By taking the time to develop comprehensive personas for your buyers, you can significantly increase the success of your marketing campaigns. When you partner with Walker Sands Digital as your content marketing agency, we build out customer personas at the beginning of the engagement. We work to create tailored content for each audience and stage in the buyer process. Then, we help you deploy your new content across various market channels that your specific buyers rely on.
If you prefer, we can also help you create in-depth buyer personas that you can take back to your internal marketing team. With our flexible, tailored marketing and content strategies, we can find the solution that is right for your needs. Give us a call today to learn more about our comprehensive buyer persona programs.