Senior Content Strategist
As a senior brand strategist, Zack works with clients to assess and optimize their brands for growth. He establishes a deep understanding of client business objectives, conducts audience interviews, moderates brand workshops and develops tailored, ownable brand strategies. He has worked across industries on a wide range of clients including Kawasaki Motorcycles, DeVry University, and Discover Financial Services.
Zack graduated from the University of Wisconsin-Madison with a degree in strategic communications and a course emphasis on advertising.